About AdCulator
AdCulator is a free suite of advertising-metrics tools for marketers, advertisers and business owners. Paid advertising ultimately comes down to a handful of numbers — what it costs to reach people, how many of them act, and what you get back — and our goal is to make those numbers fast and painless to work out.
Why we built it
Most ad-metrics calculators are clunky, single-direction, or hidden behind sign-ups. We wanted tools that load instantly, work in any direction (enter what you know, solve for what you don't), and never ask you to register. Everything runs in your browser and gives results as you type.
What's inside
- Five core calculators — CPM, cost per impression, CPC, CTR and ROAS, each solving in all directions.
- Campaign Forecast — project the full funnel, profit, ROAS and break-even before you spend, or work backwards from a goal.
- Advertising benchmarks — average costs and rates by industry and country, to compare your campaigns against.
How it's funded
AdCulator is free and supported by advertising — there are no paywalls, subscriptions or sign-ups. That keeps the tools open to everyone. See ourprivacy policy for how ads and cookies are handled.
Accuracy and data
Our calculators use standard, widely-accepted advertising formulas. Benchmark figures are drawn from public industry reports (such as LocaliQ and WordStream) and clearly cited on each page; country-level figures are labelled as directional estimates. Everything here is provided for estimation and educational purposes — treat the outputs as a well-informed starting point, and always validate against your own account data before making decisions.
Get in touch
Spotted an error, or have a tool you'd like to see? We'd love to hear from you — head to thecontact page.